Genre in Digital Culture: Context, Promotional Genres and Women’s Roles in the Web
Luciana Busato Salles | 2015
The purpose of this work is to investigate genre in digital culture, focusing on the issue of contextualization of discourse in web domains, identifying ‘internet genres’ and Colonies of Promotional Genres’ (Bhatia, 2004) nearly obligatorily to preserve and prompt the communicative purposes in the setting. The discussion is suggested in view of Critical Discourse Analysis (CDA) and Genre Studies. The subject of analysis is written texts in the website LeanIn.org, which aims to provide support for women to succeed in their goals and professional roles. The findings indicate that ‘internet genres’ (Bauman, 1999) used in the context are communicative events dependant on technological resources available on the internet, oriented on promotional activities and organized in ‘colonies of promotional genres’ (Bhatia, 2004).